Our Crew

We are incredibly proud of the skills and talent we have on staff here at W4 Signs. At the heart of everything we do are these awesome individuals, creating the most amazing products available anywhere in the sign business. Learn a little more about the people behind the scenes here at W4 Signs.

Kevin Rocheleau

Production Manager / Art Director

Kevin has been the “rock” behind W4 Signs since inception. Primarily responsible for design, production and installation, you can see his work all over town. Using an amazing combination of the latest digital software tools and old-school craftsmanship, Kevin brings unparalleled vision and execution to everything he does.

Mike Giacomantonio

Sales Director

With over twenty years experience in sales, Mike G is your link to W4 Signs. As sales director, Mike will watch over your project from start to finish ensuring it meets your expectations and deadline. Mike is responsible for the Michigan region of W4 Signs.