Brand Case Study

Lucky’s Diesel Shop is a Longmont, Colorado, business that specializes in repairing and enhancing Ford Powerstroke trucks. A long- standing member of the Longmont business community, Lucky’s Diesel Shop relied primarily on their excellent reputation to attract new customers. Knowing they needed to enhance their marketing efforts, the owner, Sean Cash, approached W4 Signs about helping him rebrand Lucky’s Diesel Shop. Like many projects, the rebranding started small with a logo and has moved into mobile advertising and business documents. Below is a detailed view of their story.